I believe design can be a force for good in the world. I believe design can simplify, advance, and enhance lives. And I believe designers have a responsibility to seek out and find solutions to the challenges that face us all.
I lead and craft usable web and mobile experience projects, most recently in the healthcare technology space as Principal Product Designer with Syapse, an oncology precision medicine company.
My approach to design is grounded in three key principles:
Design must reduce cognitive load, be easily learnable, and must streamline interactions.
Design must be succinct, must highlight value, and must anticipate user needs and actions.
Design must be consistent, reliable, approachable, and must match the user’s expectations.