To tell the story of Syapse - its purpose, how data is used to drive the product, the value provided to users - I conceived, researched, and produced the script and illustrations for this project. The project also introduced the story’s central ‘datapoint’ character which has since become something of a company mascot.
Role: Branding, Illustration, Research, Copy Writing
To begin, I conducted a series of workshops and research exercises with product stakeholders, sales and marketing, and executives. Using the patterns and themes that emerged from the research phase allowed me to begin to build a story arc, and then develop characters to tell the story.
The research phase helped stakeholders understand how the project was developing, its purpose, and guided its development. The key themes of the story and its characters were developed in this phase.
To produce the large number of illustrations necessary for the project I used a quick, loose visual style. Converting the images later into a vector format was done in Illustrator, where I tidied them up and added color.
The finished product was used in a range of formats: presentations, printed booklets, and – my personal favorite – a series of framed prints mounted on a wall in the space that staff and visitors can see as they move through the office.
I produced, wrote, and illustrated a story that tells the story of Syapse. The story is used externally by sales and marketing teams, and internally to clearly communicate what the company does and for whom.